《地球最后的夜晚》：毕赣走不出的乡愁和俄狄浦斯情结

宝超官

观众以为是麻辣烫或红酒，端出来的却是蔬菜沙拉，蔬菜沙拉做得再好，观众也会感到被骗，于是怀着报复心理打低分。《地球最后的夜晚》大众口碑崩盘是它的营销策略决定的，
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这个营销策略赚到票房，损坏的是导演长期的路人缘。把片子换成《路边野餐》也是一个下场，与电影本身关系不大。因此，要谈论《地球最后的夜晚》，倒不必过于在意它在商业上胜利却导致口碑反噬的营销方式。